Today Branding through Digital Signage, Video walls etc. is micro mounting the product’s marketing and creating a micro moment influence on the customer. These days are intent-rich moments where decisions are made on spot and preferences shaped on minutes. The powerful computers we carry in our pockets have provided quick comparison among brands. They tend immediately delivery of exactly what they looking for and when. The Customers want things right and right away.
It’s up to today’s modern marketer to be ready when these kind of micro-moments occur with the customer’s decision. Rich presenting style, Unique content, right campaigns, reach featured products and right type of engagement that is not only personalised, but also context-specific to that consumer’s need is what a digital signage delivers. A Digital signage serves as a new driver of brand awareness and customer relationships.
Engage “with” them rather than advertising “at” them:
Customer’s register the products more when they visualise the product than they read or hear. Moreover business learn about their customers, predict their behaviour and create a tailored strategy for buying a product.
People do not care or pay attention to the things that are not important to them. So, making a product as relevant to the people is important here. Making them understand that the product is for you and it helps you in making your life better is most important aspect in today’s advertising.
Transformation to Digital:
Transformation from Print Media to Digital is increasingly becoming popular. It not only serves as an advertising tool, but also as an effective communication tool. This form of advertising media is effective in reaching many people than that of traditional static posters. You will notice the use of Digital Signage in retail stores, hospitals, shopping malls, educational institutions and may other areas. It’s attractive features like flexibility in manipulating content, images and videos provides best Advertising output that is attractive and engages many.
Digital boards can allow huge displays due to the large space they have. You can run your advertisement until a time that suits you, especially if you own the digital signage software and hardware. Technologically advanced digital signage software also allows you to place a large amount of content including messages and videos on them. Only thing you need is to have technology professionals to operate and bare the initial installation cost.
Branding is a Worthy Investment for SMEs
Digital signage is hugely used in promoting new products in the shopping malls, advertising deals outside the premises. There are many digital signage solutions available in the market saying that we are best providers and we are cloud based with extra monitoring and statistical data providers etc. Here are some of the facts that Video Marketing through Digital Signage Boards, Video Walls, Digital Bill Boards etc impacts on Costumer’s decision in buying the product.
- Customers get engaged with the presentation not just glance.
When a customer just walks through a shopping mall and when come across a video presenting about a product,they wait and watch.
- Customers drive in to buy impassively..
Customers when finds something interesting and a helpful product,they just welkin to the shop on spot.
- People remember the venue and products when they see.
People remember more when they see.If not now but next visit they can easily identify the shop and product they want to buy.And recommends accordingly to orders as Digital Signage is easy to find out.
- They motivate customers to buy.
Customer gets inspired to buy the product as it displays features and how helpful it is for them.
5.Decrease Waiting time to get the product.Makes customer happy.
Today time is most valuable.In this busy world,no one wants a single minute to waste.So,people reach the Venue/shop and gets their product immediately.Online shopping platforms decreased their delivery time.Many provide an order tracking system.
These signage,Video walls allows you to order from anywhere and anytime.Interactive digital signage’s are more advanced that the customer can directly interact with the shop and order the item on spot. By the time the customer reaches the shop,his item is readily packed.
- Business can be monitored and they can pop up with unexpected places
Business Owners can monitor the e sales,third party agencies,presentations on the products.They can control the content from displaying.They can spread emergency alerts, show weather information,Sports score,News etc without disturbing the actual presentation.Live casting is the another best feature providing by Digital Signage Networking.
- Promotes Brand.
Brand awareness is increased drastically.People take pictures,videos standing beside the Signage boards and post it on networking sights,thereby Brand advertising across the world increases.